I once sat in a meeting room for 2 hours.
Listening to execs discuss their ideal strategies and plans for the coming Quarter.
15 minutes before ending the session, someone asked the eternal question: Which of these will fit in the next cycle?
"Well... we're still wrapping up these things... and those also won't be done yet...".
Everyone quickly realized the answer was zero. Nothing.
Fifteen people and 2 hours spent on hopes and dreams.
Sadly, many have had similar experiences, sinking energy into dreaming of a future without thinking about the present and how it affects our plans.
Too often, companies struggle to get stuff out the door frequently, which means less feedback and, thus, less understanding of what is working.
"More companies die of indigestion than starvation."
- Dave Packard, co-founder of Hewlett Packard
Usually, the better approach is:
• First, speed up the ship by removing what slows us down.
• Once the boat is moving, review the results of your deliveries to adjust and improve your course.